All our best-sellers for men and women —
plus an antique tool museum

Ever since we started doing business in 1993, we've done things differently. Like offering work clothes and gear designed and tested by tradesmen, instead of high falutin' designers. Hey — what fashion type would come up with a Longtail T? And we've broken a few more rules, with our Duluth Trading Flagship store. It's not in a mall, or even in a big city or sprawling suburb. It's on the main street of Mt. Horeb, Wisconsin — pop. 6703, not counting the fifteen or so trolls you see as you drive through town.

It's not a fancy new store, but a historic one, in an 1882 mercantile building, formerly home to the Mustard Museum and for 100 years before that, Mt. Horeb's original hardware store. Exactly the right setting for the hands on, hardworking merchandise we sell).

And it's a store like nothin' you've ever seen. A place where you can see, touch, try on our full selection of innovative, problem-solving Duluth Trading work clothes for men and women. And the only place where you can explore the amazing Wally Keller Tool Museum, featuring hundreds of antique tools dating from 1865-1950 that document the history of the American working man. (Including the Whatsis Board, sure to test the know-how of the most avid tool fan or collector.)

Whether you live in New Glarus or New York, Coos Bay or Green Bay, the new Duluth Trading Store is a great place to visit, shop and marvel, in an atmosphere that harks back to the stores your folks used to take you to as a kid. We hope to see you there soon!