Our Illustrations

We hear it all the time. Why illustrations instead of photos? When we first got started, it was because illustrations were easier on the budget. But as we’ve gained ground, it’s a tradition we chose to keep. We admire good craftsmanship, whether it’s an illustration or a dove-tailed corner. Illustrations just seem to capture the essence and heroic quality of our products better. And, they’re just damn fun.

Where do our cover ideas come from? Everyone. Customers. Coworkers. Overly helpful family members. Our original Duluth artist, Rick. There are no rules. In fact, we’ve broken a few and taken some heat. The only requirement: convey something unique about Duluth Trading or our products in a quirky, fun and intelligent (when possible) manner.