The folks at Smartwool have this sock thing figured out. They meld the finest Merino wool (we're talking silky here – this is NOT the itchy stuff you've suffered with in the past!) with high-tech features that keep your feet warm, dry and supported. Their exclusive WOW™ Technology puts extra Merino in high-impact zones for more cushioning and better durability. Stretchy arch and ankle braces provide support, give you a better fit, and prevent socks from slipping out of place. If you spend a lot of time on your feet, you owe it to yourself to try Smartwool socks.