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Duluth Heroes

Woman in military uniform looks off into the distance

In honor of Veterans Day, we invite our veterans, active-duty military and first responders to take a 10% discount on all Duluth gear throughout Veterans Day Weekend (11/07-11/11).

Military and First Responder Discount

Verification by ID.me • What is ID.me?

For in-store redemption, please show the verification success message to our store associate at checkout. For online redemption, your savings will automatically be applied in cart once you’re verified.

Frequently Asked Questions

Military: Active Duty, Retirees, Veterans, Military Spouses and Military Family Members

First Responders: Police, Fire, and EMTs

Online: Click on the ID.me button during checkout and follow the steps to verify your eligibility. Once validated, the discount will be applied directly to your current order.

In-store: Scan the QR code in-store to validate your credentials. Present the success message to a store associate or show your validated ID.me eligibility card during checkout and the discount will be applied to your purchase.

Discount may be combined with other offers. Discount does not apply to select items or purchases of gift cards. For more brand exclusion information visit https://www.duluthtrading.com/content/faqs. Purchase prices of products subject to discount exclusions will still be applied to free shipping offers. Discount will be applied online in cart or at register in-store once verified through ID.me. Discount is not valid on orders placed over the phone. Return value of merchandise may be subject to adjustment. Not valid on prior purchases.