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OUR STORY

Our Story

Headline: Designed & Tested To Do®. Man grinding a scrap metal sculpture.

Duluth Trading was founded on the idea “There’s Gotta Be a Better Way®,” and we’re in an endless pursuit of finding new ones. We don’t imitate. We blaze our own trail, tell our own stories and stay true to ourselves – and to our customers.

Duluth Trading Company

We're born from innovation. Made for doers by doers. We champion great work and smart ideas, taking risks and taking notes to do better next time – every time. Our high-quality and ingenious gear isn’t made to just look and feel great. But to last with unmatched durability. To one-up average and solve any (and every) problem. And to help you do whatever you want, and need, to do.

Duluth Trading Company and AKHG®.
Headline: Alaskan Hardgear, Duluth's Wild Child.

When the work is over, it’s time to roam. Alaskan Hardgear is the outdoor arm of Duluth Trading Co. The gear is durable. Comfortable. Versatile. Infused with a healthy dose of awe for nature’s beauty and respect for the punishment it can dish out. Expect it to last through a section hike or a backcountry ski trek. And expect it to still look good when you’re grabbing beers afterward.

Headline: Triple-Stitching a Better Business

People are the most important part of the Duluth Trading family. We care about enriching a workforce of hardworking folks from all walks of life, in a safe, supportive environment.

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Everyone deserves the pleasure of knowing a hands-on way of life. Duluth Trading is committed to introducing new generations and new audiences to living on terms that are their own.

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We strive to minimize our impact on mother earth. With sustainably made products, building with long-lasting durability in mind, and eco-friendly packaging, we work to help do our part.

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