Best Made Identity: Chermayeff & Geismar & Haviv

STORY

Printed in Belgium, Identity: Chermayeff & Geismar & Haviv shines a spotlight on more than 60 years of work from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar. Over 100 case studies showcase both the firm’s previous and current clients, from PanAm to NBC, Chase Bank to PBS. Included inside are interviews with Geismar and partner Sagi Haviv, along with pieces from Milton Glaser, John Maeda, and more. At over 300 pages, this stunning book features triple self-colored endpapers, three different paper stocks, a silk-screened canvas cover, and black cloth spine accented with white foil. It’s a fitting monument to the bold, iconic contributions that Chermayeff & Geismar & Haviv have made to design, and how they’ve shaped the way corporate identity programs influence culture today.