Duluth Lore

Duluth Lore

There’s Got to be a Better Way

Tough. Functional. Comfortable. Since 1989, we’ve been on the job – building innovative gear for can-do guys and highly capable women. With our Midwest catalog and online roots, and a national network of over 40 stores, the Duluth Trading experience is a colorful one.

Our History

Duluth Trading TV Commercials

Average-ousting TV Commercials

We didn’t get where we are today by playing it safe or doing business as usual. Duluth Trading animated ads hit the airwaves in 2011, and they’ve been turning heads ever since. In fact, it’s one of the things customers say first when they walk in our stores. And that’s fine with us. We don’t just admire good craftsmanship in a dovetailed corner or a pair of Fire Hose® Work Pants. Well-crafted words, art and advertising are as much a part of who we are as the gear we sell.

A Catalog. An Experience.

Who says catalogs need to be dull and dry? Definitely not Duluth. It’s just another place we can tell stories, share lore, poke fun and crack wise — all while selling stuff that stops age-old problems like Plumber’s Butt. Whether you read it in a truck or in the john, we always aim to make sure it’s worth reading.

Duluth Trading Company Catalogs
I read your catalogs cover to cover! Eddie, New Mexico