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OUR STORY

Our Story

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A Business Founded on a Better Way

Since the start, “there’s gotta be a better way” has been the bedrock Duluth Trading Company was built on. How we build our products. How we tell our stories. How we treat our neighbors, customers, and employees too. It’s not just the right way to do things. It’s the only way.

FOR THE LOVE OF DOING

man and woman loading hay bale into truck

Duluth Trading Co.

Helping people do exists deep within Duluth Trading’s soul. Whatever you want to do. Whatever you need to do. Whatever you know darn-well someone else shouldn’t do. It’s why we strive to one-up average with every product we make.

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DESIGNED AND TESTED TO DO™

One get-it-done brand for men and women featuring all your workwear favorites.

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LIVE LIFE LESS SOFT™

Outdoor gear for men and women who love the rolled-up-sleeves side of adventure.

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LIVE TO MAKE. MAKE TO LAST.™

Through Best Made you’ll find exceptional apparel, tools and home goods to outfit the extraordinary life.

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WE BELIEVE THE ONLY WAY TO LIVE LIFE IS TO LIVE IT HANDS ON

As the world gets cushier and more convenient, hands-on skills are dying out. We believe they’re worth saving, and forging forward for future generations.

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From This Old House to the Ice Age Trail Alliance, we support outreach and education that’s all about helping whole new audiences discover the satisfaction of knowing a more hands-on way of life.

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TRIPLE-STITCHING A BETTER BUSINESS

Duluth Trading Company sees the world for what it could be, and for what it should be — then we roll up our sleeves to make it exactly that. It’s a two-handed task that’s never done. One built on three stitches that we take mighty seriously.

STITCH 01:


HUMANITY

People are the most important part of the Duluth Trading family. We care about enriching a workforce of hardworking folks from all walks of life, in a safe, supportive environment.

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STITCH 02:


COMMUNITY

Everyone deserves the pleasure of knowing a hands-on way of life. Duluth Trading is committed to introducing new generations and new audiences to living on terms that are their own.

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STITCH 03:


SUSTAINABILITY

We strive to minimize our impact on mother earth. With sustainably made products, building with long-lasting durability in mind, and eco-friendly packaging, we work to help do our part.

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STITCH 01:


HUMANITY

People are the most important part of the Duluth Trading family. We care about enriching a workforce of hardworking folks from all walks of life, in a safe, supportive environment.

Learn More

STITCH 02:


COMMUNITY

Everyone deserves the pleasure of knowing a hands-on way of life. Duluth Trading is committed to introducing new generations and new audiences to living on terms that are their own.

Learn More

STITCH 03:


SUSTAINABILITY

We strive to minimize our impact on mother earth. With sustainably made products, building with long-lasting durability in mind, and eco-friendly packaging, we work to help do our part.

Learn More