When it comes to sandpaper, the lower the grit, the greater the grind. And while each sheet is only a few mm thick and runs at a pocket-change price, it still finds its way into damn near every hand-touched project on the planet. It’s what turns boards to butcher blocks, and gives elbow grease its namesake. Sure, there are far, far fancier tools in the shed, but sometimes a little bit o’ brass tacks gets the job done best.

That’s where 40 GRIT comes in – a celebration of simple. Shirts with sleeves, pants with pant legs, and buttons that work with button holes. A new line of gear from Duluth built to give basic its due and keep up when it counts. It’s not a step down in quality, it’s a step-up in simplicity.