You bet your bottom we do! There’s nothing we take more seriously than introducing folks to the serious comfort of our underwear. Even if it means unapologetically asking for your old unders.

On April 12 and 13, 2025, the first 300 customers each day to bring in a pair of old underwear during the event can trade them for a FREE pair of men’s or women’s underwear.*

*Select Buck Naked® and Armachillo® colors and styles; sizes may vary by store.

Prefer to wear your unders in? No problem! Our undressing rooms (a.k.a. fitting rooms) are standing by and will be equipped with underwear disposal bags for those who want to exchange the underwear they're currently wearing.

The Underwear Trade-Up Event will take place at all Duluth Trading retail stores (excluding the Danbury, CT store) on Saturday, April 12, and Sunday, April 13, and starts as soon as the doors open at 10 a.m. local time.

To receive a free pair of underwear you must trade in an old pair. No exceptions.

We accept all types and brands of underwear for trade-up, including briefs, boxers, boxer briefs and panties.

Each day of the event, the first 300 customers at each store are eligible to trade in their unders and can choose from a selection of Buck Naked® and Armachillo® underwear in solid colors and select styles. However, please note that sizes and colors are subject to availability. The selection may vary per store.

Kind of! We can offer only one pair of FREE underwear to the first 300 participants, but you’re welcome to buy as many other pairs as you want while you’re here!

Nope. The promotion is valid in-store only. Mailing in old underwear seemed to cross the line. Even for us.

Each day of the event, the first 300 customers at every store (excluding the Danbury, CT store) who trade in their unders will receive one peel & reveal prize card upon arrival and have the chance to win in-store discounts. And new for this year’s Underwear Trade-Up Event, five extra-lucky customers somewhere in the U.S. will have their lives (and behinds) forever changed with the ultimate prize of FREE UNDERWEAR FOR LIFE!** Sorry, stores in Michigan and Virginia aren’t eligible to participate in the Free Underwear for Life part of this event.

****A total of five Underwear for Life prizes will be awarded nationwide, with each winner choosing either 100 pairs of Duluth Trading underwear or a $500 Duluth Trading gift card. Free Underwear for Life winners must be age 21+. Winners who select underwear must place their order through their local Duluth Trading store by May 13, 2025, or risk forfeiture of their prize. Their underwear will be delivered to the home address they provide.

To get a peel & reveal prize card, you must be one of the first 300 customers in the store AND you must trade in an old pair of underwear for a free new pair. If you love the idea of underwear for life, be sure to swing by early Saturday. If you miss out on Saturday, you can return on Sunday, bright and early (just don’t forget another pair of old undies to trade).

Your peel & reveal prize card could give you an in-store discount on a purchase. 

Yes. The Danbury, CT store is excluded from the entire Underwear Trade-Up Event, and stores in Michigan and Virginia are excluded from the Underwear for Life promotion. Also, you must be age 21+ to win a Free Underwear for Life prize.

Winners can choose either underwear for life or a $500 Duluth Trading gift card. 

A total 5 winners, selected randomly across the U.S., will win the prize of Underwear for Life!