Forget the flowery soaps preferred by those who can’t find their backside with both hands. Duke Cannon’s Big Ass Brick is made for men with the grit to forge their own path – and do it feeling clean and smelling as fresh as a high desert zephyr. Built 3x larger than a standard soap cake, each bar is as big as your ambitions and enduring as your resolve. It’ll lather away the grime of the day with gusto, leaving skin supple and rejuvenated. All the while, Wayfinder will offer up a subtle whiff of eucalyptus and desert sage that’ll inspire you to conquer whatever comes your way. Made with pride by Duke Cannon Supply Co.® in Memphis, Tennessee.